Award-winning, collaborative, and clever, I spent much of my career in the dynamic world of consumer packaged goods marketing before shifting to B2B technology. Accustomed to tight budgets and lean teams, I wore many hats, including copywriter, for the creative executions I developed with graphic designers. When asked at every single role why I never pursued a career in copywriting, I said I always saw the opportunity to use these skills as just a FUN part of my job. My greatest strengths are my ability to learn quickly and adapt my tone of voice to best represent the brand's personality. Whether it's for a quirky consumer brand or a more technical product or solution, I can efficiently translate complex topics into easy-to-digest content that resonates with target personas. It appears that what I loved to do most was my destiny.