Award-winning, collaborative and clever, I spent a large portion of my career in the dynamic area of consumer goods marketing and promotions working on challenger brands like Snapple, Beck's, NIVEA and Rave. Accustomed to tight budgets and lean teams, I wore many hats, including copywriter, for the creative executions I developed with graphic designers. When asked at every single role why I never pursued a career in copywriting, my response was that I was able to employ this skill and passion at each position as just a FUN part of my job. My greatest strengths are my ability to learn quickly and adapt my tone of voice to best represent the brand's personality. Whether it's for a quirky consumer brand or for a more technical product or solution in the B2B space, I can efficiently translate complex topics into easy-to-digest content that resonates with target personas. It appears what I loved to do most was my destiny.